I've just come across this very interesting tag-cloud comparison. In a snapshot, it gives a rundown of the difference between what Bush and Obama thought the people wanted to hear, and the different personalities being offered to the American people. I wonder if we could do the same for Mbeki vs. Zuma; or Mugabe 1980 and Mugabe 2011. Both would be a stunning excercise. 
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    My name is Isla. I live in Cape Town with my four boys: a toddler, a husband and two hairy mutts. They all provide endless entertainment, joy and consternation, as does the world at large. 

    It was due to luck, pure and simple, that I was born in Africa. I live in Africa, I love Africa, it is my home and my passion.

    Here you can expect to find all manner of thoughts, ideas and observations about what is going on in the world of marketing, how words change how we feel about things, and how art turns what we understand of the world on its head. You also might also find a litany of thought-provoking things that are happening across Africa.

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